Reasons to have a website
As you read this there will be someone on the Internet looking for a business like yours.

More and more people are using websites to purchase products and services. The attraction to this medium is that potential customers are relaxed as he or she can read and research the information without a "hovering salesperson".

Work closely with web design west lothian based web designers and you can grow your business dramatically online at a fraction of your current marketing costs.

Don’t Miss Out!
People of every age will visit a number of web sites before deciding on a business to use. You need to be certain that you are one of the web sites visited if you are to stand a chance of getting that business. If you have no website, you have no chance.

Promoting you business
If you can’t afford a very large paper advertisement space the information you can present is going to be very limited for a start. Not to mention you have a limited audience. People now 'Google it'. An effective well designed website to create a good web presence is essential.

A billion web searches a day say’s a lot about the way people search for and find information today and tomorrow. If you put time and effort into your website whilst working closely with your local web designer your website can cost you about £100 a year to run and generate most of your business. That’s a massive saving on advertising and your marketing costs.

Finding a good web design business in west lothian is essential should you wish to develop your website and business.

Web Designers and Web Developers in West Lothian can save you thousands in web development costs and cut your monthly web marketing/advertising spend compared to traditional advertising methods.

24 hours a day, 7 days a week
Your web site will promote your business 24 hours a day, 7 days a week. If you are selling your products internationally on the web then this is a major advantage as your website is able to communicate your business anywhere in the world and whilst you are asleep! The same principle apply's to showcasing your products and services online. An email enquiry will be waiting for you when you get up in the morning if your website is created and marketed properly.

You will be amazed at how many people research for products and services at the weekend and in the evening.

Invaluable information can be gained free from your website
Looking at website activity trends we found mid mornings, late afternoons and between 7- 9pm week day’s people tend to search for web design services.

This information is essential to business owners and helps grow business. Allowing the decision maker to decide on the best times to man the phones or launch a radio advert or paper advertisement etc...

Knowledge is power and your website can give you that confidence to make small affordable changes to the way you run your business locally and without additional cost. If done properly and with the right local web design west lothian based business.

Your website gives you a much bigger advert for less money
Many of our clients say the reason they need a website is because potential customers expect it. If you don’t present your business online the question will be asked by a client or potential customer sooner or later. When?

Website pages can be limitless in length and filled with information about your company and your products or services. Adding further information like staffing details, latest news, testimonials, project or event images allow your potential customer to connect with your business. All of this information is interactive and effective which is proving impossible for conventional media to compete with.

Put an enormous amount of information onto your website
You can of course change the information on your website whenever you want for a small fee. If you have opted for a Joomla content management system (cms) for your website you can do this anytime, from any pc, anywhere in the world without additional cost.

How many times have you created a flyer and the information quickly becomes out of date?
You must have been in a situation where your prices have changed or your products have changed, so your catalogue/price list/product literature/marketing literature becomes out of date. Not only is all your existing literature now worthless, but you also need to make a substantial investment in order to produce new updated material.

With a website it’s easy. If you are using Joomla content management interface (cms) with no software is required. No monthly payments and no expensive investment needed to redo your flyers or brochures etc... If you don’t have a Joomla content management system then contact your local web designer and they will assist you with timescales and costs.

Updating your website will help your Google rankings
We have many clients who update their web site fortnightly and monthly. Google loves websites that are updated regularly and rewards you with good Google ranking.

Your website can grow to the needs of your business
There is absolutely no doubt that the Internet is the answer to the small business person's stress reducing levels. For the first time you have at your disposal the whole world market for whatever product or service you happen to provide. The more niche your product and or service the more successful you will be with your local business and website.

Do you have a Shop or Showroom? Your website can save you a LOT of money!
You can take your products and services to totally new markets. You may have been restricted to selling your products to customers who passed by your shop or showroom in your local high street or industrial estate. Or perhaps you may have been able to expand beyond that limited marketplace by doing targeted (and expensive) advertising in specific magazines or radio. You can create the same interest at a fraction of the cost by introducing Social Media in to your website and overall marketing strategy. Your website can save you a LOT of money!

• Lower printing costs because you need much less printed letters and brochures.
• Lower postage costs for the same reason - email becomes a major (and much cheaper) distribution method.
• Lower advertising costs because your web site lasts longer and can produce a greater result than adverts if you spend the time with your local designers or developers.
• Lower wage costs because your web site can be like an extra person with the automated processes it can carry out. Websites don't take sick days ;-)

Email Marketing
Perhaps you have some stock that is running out of date and you wish to sell it at a reduced price? Or you have received limited stock of a particular product or service that is of high appeal to a relatively small number of people.

It really doesn't matter what sort of "deal" you have, provided it is presented professionally you can e-mail your database of customers and past enquirers all within a matter of seconds!
For Example: Our clients will send out an email with forthcoming events or promotions to a database of 700+ past enquirers. It takes about 15 minutes to do the whole mailing process and costs nothing or than a little time.

The result is that these 'potential customers' are constantly reminded of you and your business.

You can broaden your market by educating and appealing to totally new sectors
You can collect e-mail addresses of people who visit your site and have expressed an interest in your products. You can then use this list to send information on 'deals' you are running or to pass on latest news about your business and its development.

With e-mail you can advertise your website. There is no quicker way of getting your sales messages in front of a potential customer who can be looking at your web site within 2 seconds of opening your mail! A few clicks away and they are there.

For example; you have new technology, business concept or simply great affordable products and services you want to shout about. What do you do?

This will of course require investment so why not start with an affordable scalable, future proof foundation? Using conventional methods it is going to be very expensive to create market awareness.

With a targeted custom designed website, targeted page information, combined with an effective online marketing campaign strategy it is now possible to quickly generate traffic to your website/business.

Your website can keep a track of how many people visit
With newspaper adverts you will never know how many people read your offers. With a web site produced professionally you have that information available.

Google analytics
With this very popular interface you will be able to tell exactly how many people have visited your web site where those people came from, which search term they used in which search engine, which pages they visited on your web site, how long they spent on your web site.
Probably 85% of web sites are either rarely or never seen - because they are often created by artists rather than marketing experts. Yes this is a free product from Google but do you know how to use it?

Customers can buy your products and pay for them while sitting at their computers
It is estimated that it costs around 8 times more to sell a product from a shop than it does from the Internet. Selling online has to be one of the most cost efficient means of doing business. Night or day, you can do business with a customer in any part of the world at anytime and that payment can be made directly into your bank account -without you even knowing!